求翻译：其次，麦当劳连锁体系实行联合广告战略，广告宣传活动由总部统筹负责，增强了广告的整体性效果，也大幅度地减少了广告费用。同时，麦当劳连锁体系的加盟店分散在世界各地，广泛直接地接近消费群众。是什么意思？

Secondly, McDonald's chain system to implement the joint advertising strategy, advertising campaign headquarters co-ordination is responsible for, and enhance the overall effect of advertising, but also significantly reduce the cost of advertising. At the same time, the McDonald's chain system store

Secondly, the McDonald's chain of your advertising strategy system, advertising campaigns and co-ordinated by the Headquarters, has enhanced the overall effect, also substantially reduced the cost of advertising. Meanwhile, McDonald's chain of stores scattered all around the world, direct to consume

Next, the MacDonald chain-like system implemented the union advertisement strategy, the advertisements propaganda activity is responsible by the headquarters overall plan, to strengthen the advertisement integrity effect, also reduced the advertizing cost large scale.At the same time, the MacDonald

Secondly, the McDonald's system of joint advertising strategy, advertising campaign coordinated by the headquarters responsible for enhanced ad the whole effect, dramatically reducing advertising costs. At the same time, McDonald's franchise chain system of scattered around the world, masses of exte

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