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关注:1 2013-05-23 12:21

求翻译:The effect of a TV program on an advertisement's effectiveness can be understood with the consideration of: (1) the level of audience involvement with the program and (2) the congruence between program contents and commercial contents in terms of an audience's processing mode (e.g., cognitive and affective processing, 是什么意思?

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The effect of a TV program on an advertisement's effectiveness can be understood with the consideration of: (1) the level of audience involvement with the program and (2) the congruence between program contents and commercial contents in terms of an audience's processing mode (e.g., cognitive and affective processing,
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  • 匿名
2013-05-23 12:21:38
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2013-05-23 12:23:18
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2013-05-23 12:24:58
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2013-05-23 12:26:38
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2013-05-23 12:28:18
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