求翻译：一、营销的竞争 （一）营销的产品竞争与观念之争 市场营销的竞争，实际上是硬件和软件的竞争。即实物和观念的竞争。其不同的特点是：实物竞争表面化，观念竞争隐蔽化；实物竞争具有残酷性，观念竞争没有残酷性；实物竞争占领市场快，失去市场也快；观念竞争占领市场慢，失去市场也慢；实物竞争经济投资大，观念竞争经济投资小。在认识实物竞争 和观念竞争时应该充分认识以下几个问题。是什么意思？

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A marketing competition (a) battle of the marketing concept of competition and marketing competition is actually a competitive hardware and software. Or in-kind and the competition of ideas. Its different characteristics: physical competition come to the surface, concept of unconscious competition;

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