求翻译：第一部分市场调研报告，依据现有资源对爱马仕橘彩星光进行品牌调研，主要对其在中国香水市场的广告形象、受众喜好及竞争对手的广告策略进行调研分析，采取问卷调查、网络资料搜集及图书馆资源等方法进行整合研究，总结发现使用香水的消费者大多文化层面较高，更注重精神追求，因此在设计创作中可以加入香水文化，一种人生态度，同时广告拍摄可以根据星光营造童话的梦幻和神秘感，为设计提供市场依据和研究方向。是什么意思？

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The first part of market investigation and study report, the basis existing resources to like Ma Shiju the color star light carrying on the brand investigation and study, mainly to it in the Chinese perfume market advertisement image, is liked the audiences and the competitor advertisement strategy

First part market research report, according to existing resources on Hermes official orange color Starlight for brand research, main on its in China perfume market of advertising image, and by all preferences and the competition opponents of advertising strategy for research analysis, take question

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