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关注：1
2013-05-23 12:21
求翻译：This paper develops a method to evaluate the effects of blockbuster products on a firm's brand value, then employs the method to evaluate the effects of the introduction of the Razr on Motorola's brand value, and the Razr's halo, cannibalization, and premium effects in the 2002-2006 Italian mobile phone market.是什么意思？ 待解决
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- 离问题结束还有
This paper develops a method to evaluate the effects of blockbuster products on a firm's brand value, then employs the method to evaluate the effects of the introduction of the Razr on Motorola's brand value, and the Razr's halo, cannibalization, and premium effects in the 2002-2006 Italian mobile phone market.
问题补充： |
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