求翻译：销量下滑首先是说明消费者购买频率或数量减少，由于产品力、品牌力或企业形象力的因素，导致消费者开始对企业的产品购买欲减弱，进而选择了其他品牌的产品；其次是消费群体的萎缩，企业产品原有的消费群开始减少，或者是消费者对企业及企业产品的忠诚度降低是什么意思？

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First is the description of the sales decline in consumer purchasing frequency or a reduction in the number of power, because the product, brand or corporate image of the factors that have led to the consumer products began to decline and the desire to buy and select up with other brands of products

销量下滑首先是说明消费者购买频率或数量减少，由于产品力、品牌力或企业形象力的因素，导致消费者开始对企业的产品购买欲减弱，进而选择了其他品牌的产品；其次是消费群体的萎缩，企业产品原有的消费群开始减少，或者是消费者对企业及企业产品的忠诚度降低

Sales declines at the outset is that consumers purchase frequency or number, as product, brand or corporate image, caused consumers to product purchases for enterprise and weakening, and then choose the products of other brands, followed by atrophy of the consumer groups, enterprise products group o

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