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关注:1
2013-05-23 12:21
求翻译:摘要:企业作为社会经济发展的组成细胞,当发生公众对该企业品牌不信任感增加,销售量急剧下降,品牌美誉度遭受严重打击等表现特征的品牌危机时,将会使企业面临着生死存亡的困境。如何采取正确策略使企业的品牌度过危机,并在危机中抓住契机迅速复苏,已成为企业发展所必须面对和专注重要课题。本文在阐述品牌和品牌危机概念的基础上,分析品牌危机特征和产生原因,提出企业品牌危机后的复苏策略。是什么意思? 待解决
悬赏分:1
- 离问题结束还有
摘要:企业作为社会经济发展的组成细胞,当发生公众对该企业品牌不信任感增加,销售量急剧下降,品牌美誉度遭受严重打击等表现特征的品牌危机时,将会使企业面临着生死存亡的困境。如何采取正确策略使企业的品牌度过危机,并在危机中抓住契机迅速复苏,已成为企业发展所必须面对和专注重要课题。本文在阐述品牌和品牌危机概念的基础上,分析品牌危机特征和产生原因,提出企业品牌危机后的复苏策略。
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2013-05-23 12:21:38
Abstract: Corporate social and economic development as the composition of cells, when a public distrust of the corporate brand to increase, a sharp decline in sales, brand reputation suffered a severe blow and other performance characteristics of the brand crisis, will force companies to face life a
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2013-05-23 12:23:18
Summary: enterprise as a social and economic development, in the case of the cells comprising public distrust of the corporate brand, increase sales, a sharp decline in reputation of the brand names such as severe blow performance characteristics when the brand crisis, it will have to face the death
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2013-05-23 12:24:58
Abstract: The enterprise takes the social economy development the composition cell, when has the public not to increase to this enterprise brand trust, the sales volume drops suddenly, when the brand fine reputation suffers performance characteristic and so on serious the attack brand crises, will b
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2013-05-23 12:26:38
Summary: business as a socio-economic development of the composition of the cell, when the public awareness of the brand increased mistrust, sharp decline in sales, brand reputation hit features brands such as crisis, will enable enterprises to face the very existence of the predicament. How to adop
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2013-05-23 12:28:18
Abstract enterprise as social economic development consisting of cells, occurs about corporate brand increased mistrust, turnover falling sharply, brand reputation hit features brands such crises, will enable survival enterprises face difficulties. How to adopt the right strategy to corporate brand
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