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  • 匿名
关注:1 2013-05-23 12:21

求翻译:2010年成立20周年的李宁公司发生了一场“革命”:品牌定位开始直接叫板耐克、阿迪达斯等国际一线品牌;销售渠道上开始关闭或者整合效益不佳的门店,从不断增加新开门店的增量式增长道路向依靠挖掘现有门店效益增长的路子转型。李宁公司为了取悦年轻的消费者,将产品标识从“L”形换成了“人”形。并提出新的品牌广告语 make the change 代替 Anything is possible。规避了阿迪的“Nothing is impossible”诉求、以及迎合了时代正处于大“change”的声音。是什么意思?

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2010年成立20周年的李宁公司发生了一场“革命”:品牌定位开始直接叫板耐克、阿迪达斯等国际一线品牌;销售渠道上开始关闭或者整合效益不佳的门店,从不断增加新开门店的增量式增长道路向依靠挖掘现有门店效益增长的路子转型。李宁公司为了取悦年轻的消费者,将产品标识从“L”形换成了“人”形。并提出新的品牌广告语 make the change 代替 Anything is possible。规避了阿迪的“Nothing is impossible”诉求、以及迎合了时代正处于大“change”的声音。
问题补充:

  • 匿名
2013-05-23 12:21:38
2010 20th anniversary of Li Ning Company had a "revolution": brand positioning to begin direct challenge Nike, Adidas and other international brands; sales channels begin to close stores or poor integration of benefits, from increasing new stores incremental growth path to increase efficiency of exi
  • 匿名
2013-05-23 12:23:18
2010 20th anniversary of the founding of Li Ning Company has undergone a revolution" brand positioning start direct Warrior : Nike, Adidas, and other international first-line brand; sales channels, or start to shut down the shop, poor returns from the constant increase of new door store incremental
  • 匿名
2013-05-23 12:24:58
In 2010 the 20th anniversary Li Ning company has had “the revolution”: The brand localization starts to speak the last words of a spoken part rhythmically directly bears gram, Ardee reaches Si and so on the international brand; On the marketing channel starts to close or the conformity benefit not g
  • 匿名
2013-05-23 12:26:38
20 anniversary of the 2010 Li Ning company there was a "revolution": brand positioning beginning direct rival international brands such as Nike, adidas; marketing channels begin to shut down or consolidated stores ' poor performance, increasing from incremental growth path to new stores relied on mi
  • 匿名
2013-05-23 12:28:18
20 anniversary of the 2010 Li Ning company there was a "revolution": brand positioning beginning direct rival international brands such as Nike, adidas; marketing channels begin to shut down or consolidated stores ' poor performance, increasing from incremental growth path to new stores relied on mi
 
 
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