求翻译：名人广告是一把双刃剑，如果措施不当，企业、明星双输，既达不到扩大销售的目的，又损害了明星的个人声誉。因此，要正确全面的对待名人广告。是什么意思？

Celebrity advertising is a double-edged sword, if inappropriate measures, companies, celebrities lose-lose, both reach the goal of expanding sales, but also damage to the star's personal reputation. Therefore, to correct a comprehensive treatment of celebrity advertising.

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Celebrity advertising is a double-edged sword if the maladministration, enterprises and the star-lose, do not meet the objective of expanding sales, and damages the reputation of stars. Therefore, should be treated properly comprehensive celebrity advertising.

Celebrity advertising is a double-edged sword, if inappropriate measures, companies, celebrities lose-lose, both reach the goal of expanding sales, but also damage to the star's personal reputation. Therefore, to correct a comprehensive treatment of celebrity advertising.