求翻译：近几年来，国内的B2C、C2C等模式的电子商务发展迅速，竞争激烈。但在高速发展的同时，市场也渐趋于饱和，很多企业在前期投入大量广告的情况下，依然只赚名声不赚利润，企业在电子商务领域中需要谋求新出路，寻求发展。是什么意思？

In recent years, China's B2C, C2C and other modes of e-commerce has developed rapidly, competition is keen. However, rapid growth, the market gradually becomes saturated, many companies invest a lot of advertising in the early cases, still earn a reputation not earn profits, companies in the area of