求翻译：我们知道，营销渠道大体可以分为直销渠道和分销渠道两部分。星巴克采取 “直营”的方式经营店面，30多年来，星巴克对外宣称其整个政策都是：坚持走公司直营店，在全世界都不要加盟店。直营模式一方面保持了连锁店的质量，但另一方面，也对星巴克的扩张资金提出了要求。为了保证星巴克咖啡产品迅速占领西南市场，我们决定采用直销和分销相结合的渠道策略。是什么意思？

We know that marketing channels can be divided into direct sales channels and distribution channels in two parts. Starbucks to take "Direct" approach to open new stores, more than 30 years, Starbucks announced its entire policy is outside: stick to company-owned, not franchises in the world. Direct

We know that marketing channels can be roughly divided into two parts direct marketing channels and distribution channels. Starbucks has adopted a " 990" means of operation for over 30 years, and Starbucks announced that its entire policy are: Walking company stores in the world, not to stores. A di

We knew that, the marketing channel may

We know that marketing channels in General can be divided into direct sales channels and distribution channel in two parts. Starbucks to take "direct" operated stores, more than 30 years, Starbucks, floated the idea of the whole policy is: stick to the company direct store, don't store all over the