求翻译：“口碑”是在外地消费者中建立知名度的一个重要途径。媒体的效果随着与购物场所的地域距离的拉开而逐渐减弱，即省内消费者在媒体上接触广州商圈信息的机会比广州市郊的少，而其他省份消费者的接触机会更加少。是什么意思？

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“The oral traditions” are establish well-knownness in the outside areas consumer an important way.The media effect along with pulls open with the shopping place region distance is weaken gradually, namely in the province the consumer contacts the Guangzhou business circle information on the media th

"Reputation" is an important way to consumers, establishing a reputation in the field. Effect of media with geographical distances and shopping started, fade, that consumer exposure in the media, in the province of fewer opportunities than in suburbs of Guangzhou Guangzhou business information, whil

" public praise " is an important route to set up the popularity in nonlocal consumers. Effect of media with pull open subsiding with distance of region of shopping place gradually, namely chance that the consumers inside the province contact the information of business area of Guangzhou at the medi