求翻译：众所周知，企业及企业产品的“牌子”对消费者的选购是有直接影响的，企业产品命名的好坏，与产品销售之间有极大关系。命名恰当，可以扩大影响，增加销售；命名不当，则可能减少销量。日本学者山上定也指出：“现在销售商品的条件是什么？一是命名，二是宣传，三是经营，四是技术。”他把命名列为畅销商品的第一条件。他又说：“一个能够表明制品的特征和使用方法、性能的命名，往往能够左右该商品是否畅销的大局。”是什么意思？

As we all know, business and enterprise products, "brand" is on consumers to buy direct impact, quality of enterprise products named, and have a great relationship between product sales. Named appropriately, you can expand the effects of increased sales; named properly, it may reduce sales. Japanese

It is well known that businesses as well as enterprise products to consumers in the "brand name" has a direct impact on the purchase is named, good and bad, enterprise products, with sales of the products have a great relationship between. Named properly can increase the impact and to increase sales

As we all know, Enterprise and enterprise products "brand name" have a direct impact on consumer purchasing is, Enterprise product naming is%