求翻译：随着社会的发展，网络营销为旅行社和旅游者之间建立起一个信息交流平台，如何突破传统的营销模式，主动转换角色，借助电子商务手段满足旅游者需求并提高企业竞争力以适应网络时代的旅游市场要求，已经成为旅行社行业所不得不认真思考的问题。目前，我国绝大多数旅行社的网络营销还仅仅停留于简单的网站建设上，没有将旅行社的网络营销与实际营销有效结合起来。本文采用了综合归纳法、数据统计法、案例分析法、文献引用法，结合整合eMICA模型，以天津中国青年旅行社为例，对旅行社的网络营销策略进行了系统分析和研究，指出了旅行社网络营销的问题及应采取的相应对策。是什么意思？

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With the development of society, and the network marketing for travel agents and travelers who set up between an information exchange platform, and how to break through the traditional marketing model, the active switch roles, with e-commerce means to meet travelers needs and improve business compet

With the development of social network marketing to establish an information exchange platform among travel agencies and tourists, how to break through the traditional marketing model, convert activ