求翻译：建材产品是一类消费计划性强，，购买消费周期长，单次购买金额高，受中间人员（导购、设计、施工人员等）影响大的特殊产品，其消费行为特征既不同于日用消费品，又不同于工业品。本文以法恩莎浴室柜为例，通过对其背景及竞争产品进行分析，结合企业现状找出存在的问题。同时运用营销学中的4P理论，为法恩莎浴室柜今后的发展提出提出指导性的营销策略。即通过对品牌、产品、营销组织、沟通传播、渠道及销售终端等的系统整合，全面提升营销管理与策略水平，把法恩莎打造成建材行业知名企业与强势领导品牌。是什么意思？

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Building material products are a category of consumption plan, purchase, consumption cycle length, and then the amount of purchase, the Center staff (guide, design, construction personnel, etc. ) Impact of a particular product, the consumer behavior characteristics different from consumer products a

The building materials product is kind of expense planed, the purchase expense cycle is long, the single purchase amount is high, (is led the middle personnel buys, design, constructor and so on) affects the big special product, its consumer behavior characteristic both is different with the everyda

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