求翻译：建材产品是一类消费计划性强，，购买消费周期长，单次购买金额高，受中间人员（导购、设计、施工人员等）影响大的特殊产品，其消费行为特征既不同于日用消费品，又不同于工业品。由于建材产品的特殊性以及激烈的行业竞争，如何在众多品牌中脱颖而出成为当下不可逃避的问题。是什么意思？

Building materials Consumer planned purchase of the consumption cycle, a single purchase amount, by the middle of staff (shopping guide, design, construction workers, etc.) to high-impact special products, the characteristics of consumer behavior is different from the consumer goods , is different f

Building material products are a category of consumption plan, purchase, consumption cycle length, and then the amount of purchase, the Center staff (guide, design, construction personnel, etc. ) Impact of a particular product, the consumer behavior characteristics different from consumer products a

The building materials product is kind of expense planed, the purchase expense cycle is long, the single purchase amount is high, (is led the middle personnel buys, design, constructor and so on) affects the big special product, its consumer behavior characteristic both is different with the everyda

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