求翻译：服务营销是企业在充分认识满足消费者需求的前提下，为充分满足消费者需要在营销过程中所采取的一系列活动。服务作为一种营销组合要素，正越来越引起人们的广泛重视，消费者需要的不仅仅是一个产品，更需要的是这种产品所带来的相关服务。在竞争日益激烈的汽车市场，汽车的服务营销不仅仅是汽车营销行业发展的一种新趋势，更是汽车营销领域未来发展的一个至关重要的研究方向。是什么意思？

Services Marketing is a series of activities to fully understand the premise to meet consumer demand, in order to fully meet consumer need in the marketing process taken. Services as a marketing mix elements are increasingly attracted widespread attention, consumers need more than just a product, th