求翻译：随着科学技术的飞速发展和市场竞争的日益激烈，消费者需求日益多样化和个性化，面对复杂多变的消费者，对其购物决策风格的研究是非常重要的，这有助于企业进一步了解消费者购物时消费态度，消费习惯和消费心理等消费特点，从而满足消费者的需求，制定针对性的营销策略，提供企业竞争力。另外，大学生是追赶时代潮流的一代，其消费行为和消费水平反映了时代的变迁和特征，同时也体现了社会对大学生的影响，特别是高校扩招后，大学生的消费行为出现了新的特征，其消费心理也产生了巨大的变化，正确把握当代大学生的消费行为和消费心理，对企业是一个巨大的机遇也是一个巨大的挑战。是什么意思？

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With the rapid developments in science and technology competition in the market and an increasingly competitive consumer demand, there has been an increasing diversification and personalized, in the face of the complex and changing consumer shopping decision-making, and the study of the style is ver

Along with science and technology rapid development and market competition day by day intense, the consumer demand daily diversification and the personalization, facing the complex changeable consumer, to its shopping decision-making style research are extremely important, this is helpful further un

With the rapid development of science and technology and the increasingly fierce market competition, consumers demand increasingly diversified and individualized, in the face of complex and ever-changing consumer, on the style of their shopping decisions is very important for the study to help enter

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