求翻译：在经济科技迅猛发达的时代背景下跨文化交际应运而生，跨文化交际这个领域的研究无疑是为了适应这样一个日益发达的跨文化国际交往和人际交往的需要。其中语用失误是跨文化交际中的常见现象，研究语用失误对于跨文化交际、英语教学都具有现实意义。它能帮助不同文化背景的人更好地了解对方，意识到自己认为合适的话语在不同的文化氛围里会被认为是不正常的言语行为，发现交际故障之所在并知道采取怎样的补救措施，调整自己的言语行为规范，避免交际冲突。是什么意思？

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In the economic science and technology have rapidly developed a background, cross-cultural communication skills, cross-cultural communication has emerged as the area of research is undoubtedly in order to adapt to this increasingly developed a cross-cultural contacts and interpersonal needs. It is a

In economy, science and technology came into being under the background of rapid development of cross-cultural communication, intercultural communication research in this area is undoubtedly in order to adapt to a growing cross-culture communication and interpersonal needs. Pragmatic failure is a co