求翻译：我们通过微博来传播优惠卷代码，或者是自定义一个微博独家优惠的链接，然后只在微博上推广这个促销活动，而不通过其他的广告渠道发布。每周至少发布一个让大家有兴趣谈论的优惠，利用“转发消息”来实现口碑营销，要确保客户知道我们在使用微博。是什么意思？

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