求翻译：随着读者需求和图书市场的深入发展,书业竞争策略过渡到以整个书业产业价值链为主的整合营销竞争时代。本文针对目前书业市场的特征、现状与缺失问题,对书业竞争发展分析,界定了现代图书市场营销的概念、基本理论架构以及在运作过程中应注意的一些问题和具体措施。时代在前进，老旧的，一成不变的，亟待破陈立新。本文主要从以下几个方面对图书市场的营销策略进行研究，首先介绍了书业竞争的现状，从书业竞争发展详细的介绍了当前书业竞争的现状。其次详细分析了图书业营销现状。再次提出了书业营销创新策略，从五个方面提出来五种不同的行之有效的策略。是什么意思？

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As readers and book market, and the book The in-depth development industry transition to competition policy in the entire book industry industry value chain-based integrated marketing competition. This book in the context of the current market characteristics, the status quo and the missing in the b

Along with the reader demand and the books market thorough development, book business competition strategy transits to by the entire book business industry value chain primarily conformity marketing competition time.This article in view of the present book business market characteristic, the present

As the demand and further development of book market of readers, book industry transition to competition policy to the entire book industry value chain-oriented integrated marketing competitive times. This paper focuses on the current book industry market characteristics, status and lack of, on the

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