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  • 匿名
关注:1 2013-05-23 12:21

求翻译:旅游产品的无形性与体验性,更需要品牌成为强大后盾,让旅游者感受良好的品牌承诺,由此产生感情,这种品牌承诺所产生的附加价值,会主导消费者的购买行为,产生产品自身物质价值之外的情感溢价,不断叠加后又将最终演变为牢固的“品牌忠诚”,形成顾客忠诚价值从这一层面上讲,情感营销中这种“以情动人”的理念,能为旅游企业创造出超乎想象的溢价效应。是什么意思?

待解决 悬赏分:1 - 离问题结束还有
旅游产品的无形性与体验性,更需要品牌成为强大后盾,让旅游者感受良好的品牌承诺,由此产生感情,这种品牌承诺所产生的附加价值,会主导消费者的购买行为,产生产品自身物质价值之外的情感溢价,不断叠加后又将最终演变为牢固的“品牌忠诚”,形成顾客忠诚价值从这一层面上讲,情感营销中这种“以情动人”的理念,能为旅游企业创造出超乎想象的溢价效应。
问题补充:

  • 匿名
2013-05-23 12:21:38
Intangibility of the tourism product and experience, but also the brand to become the powerful backing, so that the tourists feel good brand promise, and the resulting feelings, the added value generated by this brand promise, will dominate the purchasing behavior of consumers, resulting in products
  • 匿名
2013-05-23 12:23:18
tourism products and experiences of the intangible, but more needs to be backed by a powerful brand, and let the tourists feel good brand promise, and as a result, the feelings of the brand promise of value-added, will be leading consumer buying behavior, a product of their own emotional material va
  • 匿名
2013-05-23 12:24:58
Traveling product invisible and the experience, needs the brand t
  • 匿名
2013-05-23 12:26:38
Tourism products of intangible sexual and experience sexual, more needs brand became powerful backing, let tourists feel good of brand commitment, this produced feelings, this brand commitment by produced of additional value, will led consumer of purchase behavior, produced products itself material
  • 匿名
2013-05-23 12:28:18
 
 
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