求翻译：一方面探讨了“品牌战略的目的”，即产品转化为商品，进而上升为品牌的过程及作用，说明企业、产品、产业之间的相互关系；另一方面也从人的角度来审视品牌的拟人化感受，探讨品牌资产。是什么意思？

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A context to explore the "brand" the objective of the strategy, products into commodities, and thereby increase the process under the brand name, description and role enterprises, products, the relationship between industry and on the other hand, from the perspective of the brand to look at their fe

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Discussion on the one hand the "purpose of brand strategy", that is, products into commodities, turn up for the process and the role of the brand, describes the relationships between enterprises, products, industry; on the other hand from a human perspective to examine the personification of the bra

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