求翻译：服务形象的优化。武夷山海峡两岸茶博会的品牌形象方面仍存在定位模糊、内在文化挖掘不足、外在形象设计不新颖、品牌宣传力度和手段单一等诸多问题。因此，武夷山海峡两岸茶博会品牌形象的优化必须注重品牌形象定位，创造新颖、特色的视觉品牌形象，并且对品牌形象进行多方位的整合营销，才能打造优秀的茶博会品牌形象。是什么意思？

Service image optimization. The Wuyishan cross-strait Tea Fair brand image, there are still vague position, the internal culture of mining inadequate external image design is not new, brand propaganda, and means of a single many problems. Therefore, the of Wuyishan Strait Tea Expo brand image optimi