求翻译：本书采用理论研究和实证研究相结合的方法，基于多个行业就中国本土营销的热点问题进行了研究。全书一共分为六章：体验营销问题研究、奢侈品营销问题研究、故事营销和核心竞争力问题研究、区域营销问题研究、营销教学问题研究以及市场杂谈——世纪之交的思考。本书所呈现的内容是作者多年对中国本土营销的热点问题深入观察、思考和探索的结晶。本书所覆盖的领域、所提出的观点也许未必全面和成熟。本书出版的目的在于引发有识之士对中国本土营销的热点问题进行更加深入的研究，推动未来本土化营销研究取得突破性进展。是什么意思？

正在翻译，请等待...

This book uses theoretical research and empirical studies, a combination of methods based on a variety of industries in China's own marketing of hot spots carried out research on the subject. Throughout the book is divided into 6 chapters: Experiential Marketing Research, luxury goods marketing rese

This book adopts the theoretical study and empirical research method, based on various industries on the hot issues for China's domestic market were examined. The book chapter is divided into a total of six: study on experiential marketing story, luxury marketing research, marketing, and research on