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  • 匿名
关注:1 2013-05-23 12:21

求翻译:The move began with a general change in corporate strategy whereby Calvin Klein has aggressively expanded its interests outside North America. Calvin Klein has been one of the leading fashion designers in the North America market since the mid-1970s. Now Calvin Klein is building up its fashion business in other countries. It has increased its investment in advertising, and restructured its licensing arrangements by signing long-term deals with partners for entire regions such as Europe or Asia, rather than giving licensing rights to individual countries. But as sales and brand awareness have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters, alongside other luxury brands such as Gucci, Chanel and Ralph Lauren.是什么意思?

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The move began with a general change in corporate strategy whereby Calvin Klein has aggressively expanded its interests outside North America. Calvin Klein has been one of the leading fashion designers in the North America market since the mid-1970s. Now Calvin Klein is building up its fashion business in other countries. It has increased its investment in advertising, and restructured its licensing arrangements by signing long-term deals with partners for entire regions such as Europe or Asia, rather than giving licensing rights to individual countries. But as sales and brand awareness have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters, alongside other luxury brands such as Gucci, Chanel and Ralph Lauren.
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  • 匿名
2013-05-23 12:26:38
移动首先是一般公司的战略,即卡尔文克莱恩积极扩大其北美以外的利益。卡尔文克莱恩一直领先的时装设计师,在北美市场之一自上世纪 70 年代中期以来。现在卡尔文克莱恩建立在其他国家的时装业务。它已增加其投资的广告,并重组其发牌的安排与欧洲或亚洲,整个地区的合作伙伴签订长期协议,而不是给予个别国家的许可权。但由于销售和品牌意识上涨,卡尔文克莱恩为亚洲和欧洲的造假者,除了其他奢侈品品牌如 Gucci、 香奈儿和拉尔夫劳伦已成为越来越受欢迎的目标。
 
 
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