求翻译：品牌是给拥有者带来溢价、产生增值的一种无形的资产，它的载体是用以和其他竞争者的产品或劳务相区分的名称、术语、象征、记号或者设计及其组合，增值的源泉来自于消费者心智中形成的关于其载体的印象。中国最具创意品牌战略专家李泊霆的品牌箴言：能做到口口相传的牌子才叫品牌。在中国，战略一词历史久远，“战”指战争，略指“谋略”。战略最早出现在春秋时期孙武所著的《孙子兵法》进行全局筹划。普鲁士军事理论家C.P.G.von克劳塞维茨的《战争论》是资产阶级军事理论中具有代表性的著作，对战略问题有精辟的论述，他认为，战略是为了达到战争的目的而对战斗的运用。这一定义后被 广泛采纳。“战略”一词在现代被引申至政治和经济领域，其涵义演变为泛指统领性的、全局性的、左右胜败的谋略、方案和对策。在20世纪69年代，美国管理学家H.I.安索夫就将战略运用于企业管理中，针对日益复杂的企业进行统筹规划和协调指导。随后，随着经济市场竞争的空前激烈，许多企业家纷纷从兵书上寻求治理方略，一股战略潮迅速在全球蔓延……是什么意思？

Is brought to the owner of the brand, generate added value of an intangible asset at a premium, its carriers are used in and other competitors that distinction to the product or service name, term, symbol, mark or design, and their combination, source of added value from the formation of the consumer mind impression on their carrier. Most creative brand strategy in China expert Li Boting brand motto: do mouth brand is called brand. In China, the historical long term strategy, "war" war, "strategy". Strategy first appeared in spring and Autumn period of the book the art of war by Sun Wu for global planning. C.P.G.von Prussian military theory of Clausewitz is the war on the military representative work in the theory of the bourgeoisie, penetrating expositions on strategic issues, in his view, the strategy is to achieve the purpose of the war and the battle of the application. This definition is widely accepted. "Strategic" term was extended to in modern political and economic fields, meaning it refers to the evolution of leading, global, left victory strategies, programmes and strategies. In the 1969 of the 20th century, the United States management scientist H.I. ansoff strategies applied in business management, overall planning and coordination for the increasingly complex enterprise Guide. Subsequently, with the economy of unprecedented fierce competition in the market, many entrepreneurs have sought treatment from your book on the art of war strategy, a strategic surge rapidly in the global spread of sth