求翻译：同时，采取该模式的企业开展海外投资的道路也是先难后易的，即先到发达国家建厂而后再向发展中国家扩展。由于创自主品牌定位很高，所以企业在跨国经营的初期注定要经历较长的困难期，之后品牌才能逐渐被消费者认识、认知和认同，才能打开局面。是什么意思？

At the same time, take the model of enterprise road is the first overseas investment after the difficult easy, first established a child and then extended to developing countries to developed countries. Due to create independent brand positioning is very high, so early in the transnational operation of enterprises doomed to difficulties experienced a long period, before the brand can gradually be consumer awareness, recognition and identification, to open the situation.