求翻译：因为服务所带来的独特个性源于企业独特的背景、经营方针和企业文化及日积月累的努力，即使有模仿者，其成本也是很高的。海尔的跨国经营也体现了这一特点。海尔集团曾提出了“从制造业转向服务业”的口号，其本质并非是实体性的产业转移，而是观念性的产业转移，实际上是以顾客满意为目标的经营理念的转移。这种转移意味着海尔向所有顾客提供的将不再是单纯的产品，而是最大限度使顾客满意的“海尔服务”。是什么意思？

Because service brings the unique backgrounds, unique personality comes from enterprise management and enterprise culture and the cumulative efforts even has imitators, their cost is very high. Transnational management of Haier contain this feature. Haier Group had proposed "the shift from manufacturing to services" slogan of its nature is not an entity of industrial transfer, but the concept of industries, and customer satisfaction as the goal is actually to transfer of the business philosophy. This shift means that Haier to provide all customers will no longer be a simple product, but rather to maximize customer satisfaction "Haier".