求翻译：理论宣传是党报的灵魂和旗帜，在引导人民、 教育人民和表达舆论、影响舆论中发挥着不可替代的重要作用。在社会转型带来各种剧变和媒体之间竞争日趋激烈的新形势下，党报不能没有理论宣传。我们应高度重视并勇于面对当前党报理论宣传呈现的弱化趋向，通过增强可读性改进党报理论宣传，讲求先导性加强党报理论宣传，使党报理论宣传充满吸引力，变得可亲可读可信，入心入耳入脑。是什么意思？

Theory propaganda is the soul of the party newspapers and banner, guiding people and educate the people and the expression of public opinion, an irreplaceable important role to play in influencing public opinion. Dramatic changes in social transformation brought under the new situation and increasing competition between media, the party newspaper cannot do without theoretical propaganda. We should attach great importance to, and the courage to face the current weakening trend of the theory of party newspaper publicity, through improved readability theory of party newspaper publicity, good guiding theory of strengthening the party newspaper publicity, make the theory of party newspaper publicity attractive, amiable readable and credible, in heart and ears into.