求翻译：将性别作为卖点，其实是产品定位细分市场的表现。长期从事家居创意设计、旅居意大利的设计师张雷如是说：“针对男女性别而推出的家居建材产品在国外早已出现，虽然在国内并未深入人心，但它的出现无疑是细分市场、丰富家居品种的重要一步，体现出设计的人性化”。IKEA家居设计师田野认为，男女两性在观赏、品位、爱好确实存在一定差异，在保留“实用”这一基础条件外，女性更注重满足审美，而男性则更贴近于对功能的需求。目前市面上的性别产品中，外观漂亮、结构精致是女性家具产品的一大特色，棉、麻、丝等材料体现女性的柔美；而男性家具更崇尚简约、粗犷、张扬与实用主义，如兽皮斑纹，古朴的自然材质，厚重、张扬、硬朗、粗犷成为男性风格产品的一个设计趋势。是什么意思？

Gender as a selling point, position the market segment is performance. Engaged in home design, residing in Italy designer Zhang Lei says: "for gender and home building materials product already appears in a foreign country, although at home not hearts, but it certainly appears to be important step in the market segments, rich varieties at home, reflecting the design of humanization." IKEA Home designers the fields considered, both women and men in the see, taste, like certain differences do exist, while retaining the "practical" this underlying conditions, women pay more attention to meet the aesthetic, while males are closer to the functional needs. Sex products currently on the market, beautiful appearance, structure, exquisite female furniture is a major feature of the product, cotton, linen, silk and other materials embody women soft while male furniture more simplicity and rugged, publicity and pragmatism, markings such as animal skins, simple and natural materials, heavy, Zhang Yang, Hale, rugged men style a design trend products.