求翻译：The proposed Marketing and Sales plan is to have a dual approach which consists of a sales force based approach and a web based approach. The sales force will consist of 1 individual in the first year, this individual will be responsible for growing the business by Networking at Universities and research institutions including the NIH, the sales individual will attend conferences and industry trade shows. The Sales person will have a technical background and a through familiarity with the business. The internet based sales approach will use Google analytics along with search engine optimization techniques to drive traffic to a company web site set up to accept orders.是什么意思？

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