求翻译：　　通过电子商务平台，顾客能便捷地与开发商、投资业主进行信息沟通，从而更好地发挥消费者的监督作用;房产信息的透明化，使得企业对消费者的服务更加专业化和人性化，大大减少了欺诈现象；通过网络的平台，顾客卖房、购房、租房的效率得到大幅提高，交易成本大大降低。总之，有了电子商务在房地产业中的运用，消费者在物业消费方面的权益得以更大地保护。 对房地产营销而言是什么意思？

　　Through e-commerce platform, customers can easily communicate with developers, owners of investment information, so as to better play to the supervisory role of the consumer; transparency of real estate information, allowing business to consumer services more professional and humane, significantly reduces fraud through network platform, the efficiency of customer sale, purchase, rental increase, transaction costs significantly reduced. In short, application of electronic commerce in the real estate industry, consumer interest in the consumption of the property to be greater protection. For real estate marketing,