求翻译：随着市场竞争的加剧与产品的日趋同质化，市场形态开始从卖方市场向买方市场过渡，竞争进一步激化，顾客的争夺开始成为各企业与学者研究的焦点。在这种背景下，笔者在大量吸收前人已有研究成果的基础上，通过考察服务质量、顾客满意与顾客忠诚的影响关系，期望探究出影响顾客忠诚的机理，从而对企业从顾客角度赢得竞争优势提供一定的帮助。是什么意思？

With increased competition in the market and the growing homogenization of products, market forms began to transition from a seller's market to a buyer's market, further intensified competition, customers scramble began to become the focus of the enterprises and the academic research. In this context, the author to absorb large numbers of their predecessors on the basis of existing research results, by examining impact of service quality, customer satisfaction and loyalty relationship, expect to explore the mechanism of influencing customer loyalty, which companies gain a competitive advantage, providing some help from a customer perspective.