求翻译：公司在前期阶段要投入一定的资金在宣传上，但也不需要太多宣传，这样会使顾客感到厌倦。更不能做出脱离本公司服务范围和技术能力范围的不良宣传。所以，控制宣传量也很重要。是什么意思？

Companies to invest a certain amount of money at an early stage on the publicity, but it also does not require as much publicity, which will make the customer feel bored. Could not make out the adverse publicity of the company's scope of services and technology capabilities. Therefore, control the amount of publicity is also important.