求翻译：广告的本质是传播，广告的灵魂是创意。以大众传播理论为出发点，广告信息传播过程中的广告构成要素主要包括：广告信源、广告信息、广告媒介、广告信宿等要素。广告的本质有两个，一个是广告的传播学方面，广告是广告业主达到受众群体的一个传播手段和技巧，另一个指广告本身的作用是商品的利销。总体说来，广告是面向大众的一种传播；艺术的高雅性决定了它的受众只能是小众，而不是绝大多数人。是什么意思？

Advertising is the essence of communication, advertising is the soul of creativity. The theory of mass communication as the starting point, advertising advertising elements in the process of information dissemination include: advertising source, advertising information, media, advertising, and other elements. The essence of advertising has two, one is advertising communications, owners of advertising is advertising reach audiences of a transmission means and skills, another effect of the advertisement itself is a commodity-profit distribution. In all, advertising is a type of public dissemination; art of elegance has decided it can only be a small minority of the audience, rather than most people.