求翻译：3.房地产公司建立自己的门户网站，扩大宣传，树立企业品牌形象。房地产开发企业的品牌形象至关重要。以往开发商主要通过报纸、电视等传统媒介来建立自己的品牌形象。现在通过建设网站，宣传企业形象，介绍开发商实力和经营理念，使客户对品牌产生认同。同时企业信息能够实时传递，与公众即时、互动沟通，弥补了传统媒介的单一性、弱反馈性和不可预见性。是什么意思？

3. real estate company set up their own portal site, expanding propaganda, establish brand image. Real estate development enterprise's brand image is essential. Developers in the past, mainly through newspapers, television and other traditional media to build their brand image. Now, through the construction site, and promote its image, describes the strength of developers and business philosophy, make customers brand identity. While enterprise information to real-time delivery, instant, interactive communication with the public, made up for the single, low feedback of the traditional media and unpredictability.