求翻译：按照传统的管理和营销理论，建立顾客忠诚的模式和途径是相对固定的，即通过顾客满意建立顾客忠诚，通过顾客忠诚获取利润并实现企业长久的发展。那么，究竟什么是顾客满意，什么是顾客忠诚，两者之间的关系如何，在学术界仍然存在着较大的分歧。是什么意思？

According to the traditional theory of management and marketing, modes and means of building customer loyalty is relatively fixed, that is, building customer loyalty through customer satisfaction and profit through customer loyalty and achieve long-term development of enterprises. So, what exactly is customer satisfaction, what is the customer loyalty, what are the relations between the two, still there are large differences in academia.