求翻译：零售商及时将销售信息反馈给供应商,改变缺货和库存过多现象,提高整条供应链对消费者需求的响应速度和效率。是什么意思？

Retail sales information timely feedback to the supplier, and change out the phenomenon of excess inventory , improve responsiveness and efficiency of the whole supply chain of consumer demand .

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The retail merchant prompt will sell the information feedback to give the supplier, the change is out of stock and keeps in stock excessively many phenomena, will enhance the entire strip supply chain to the consumer demand speed of response and the efficiency.

Retailer feedback the marketing information to suppliers in a timely manner, change the phenomena of shortage and excess inventory, and improve supply chain efficiency and responsiveness to consumer demand.

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