求翻译：然而，他们却以中国消费者熟知的文化现象，凸显了品牌的核心联想意义，成为消费者识别商品来源的符号，被广大消费者和媒体认可并使用。是什么意思？

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However, they actually the cultural phenomenon which knew very well by the Chinese consumers, has highlighted the brand core association significance, becomes the consumer to distinguish the mark which the commodity originates, approves by the general consumers and the media and uses.

However, they are well known to Chinese consumers cultural phenomenon, highlighting the core meaning of brand, become a symbol for consumers to identify the source of goods, be recognized and used by consumers and the media.

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