求翻译：广告是一门，而广告翻译是一门学问。要想达到运用广告的目的，必须熟悉并掌握广告英语的语言特征及其翻译，使用多种翻译技巧，使译文更加生动和具有说服力。广告文体是一种具有极高商业价值的实用性文体，它的最终目的和主要功能就是要使消费者接受它所宣传的商品或服务。由于在语言和文化上存在着差异，在不同的国家其广告的表达方式是各不相同的。一则优秀的广告在原文的语言和文化背景中是成功的，但如果在翻译时忽视广告的预期目的和特殊功能，一字不改地译成另一种语言的话，就不一定能达到原来的效果，甚至会适得其反。是什么意思？

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Advertising is an art and advertising translation is an education. To achieve the purpose of the use of advertising, you must be familiar with and master the characteristics of advertising the English language arts and their translations, using a number of translation skills, and enable a more vivid

The advertisement is an art, but the advertisement translation is a knowledge.Must want to achieve the utilization advertisement the goal, must be familiar with and grasp the advertisement English the language characteristic and translation art, the use many kinds of translation skill, enable the tr

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