求翻译：第四，创造性的想法，营销的目地就是给消费者制造预期，这种预期促进销售，预期就直接转化为体验。所以营销人要能够根据市场和产品制定出完美的营销方案，促进销售的增加。是什么意思？

Fourth, creative ideas, head of marketing to consumers is to create expectations, which is expected to promote the sale, expected to translate directly into experience. So the marketing people to be able to develop products based on market and the perfect marketing program to promote increased sales