求翻译：产品本身策略。要想产品畅销，首先要产品自身好，要有自己的品牌，有吸引消费者的特色和个性，不能坑蒙拐骗。在简要分析消费者购买心理的同时，不能忽视消费者的购买行为在发生变化。通过对新生代市场监测机构“中国市场和媒体研究”(CMMS)提供的数据分析发现，中国消费者在化妆品消费方面已经发生明显的变化。这种变化主要体现在三个方面:一是消费者对化妆品产品的消费经验越来越丰富，感性认识越来越强。二是消费者在选择化妆品时越来越注重品牌带给他们的感受。三是消费环境的改变导致产品的生命周期正在快速缩短。是什么意思？

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Product Policy. If you want to sell well, first of all to their own product, you want to have their own brand, there are attractive to consumers, not personality characteristics and abductor. In the brief analysis of the consumer buy, cannot be ignored in consumer buying behavior change. The new gen

Strategy of the product itself. To product sold, first to the product itself good, to have their own brand, character and personality to attract consumers, unable to swindle. The brief analysis of consumer purchases at the same time, cannot ignore the consumer purchase behavior is changing. Through