求翻译：　　从产品供给和企业角度来讲，现有的房地产市场呈现出以下五个特点：（一是房地产产品价格差异扩大，各种档次的价格相互之间的参照性减低，低价更低，高价更高，总体均价趋降；（二是房地产行业边际利润水平降低，既有市场竞争因素，也有资金成本因素，但因其销售规模较大，因而对投资仍具较强吸引力（三是资金"技术"品牌"土地等行业门槛大大提高，迫切需求职业化的专业队伍，尤其是土地资源的限制，使得进入成本大增（四是房地产项目的销售速度减慢，虽然市场总量迅速扩大，但政府管制趋强，而消费冲动趋减，销售周期加长（五是日趋激烈的市场竞争造成营销成本上升，客户服务成本亦呈上升趋势，营销成本使项目利润更趋降低。从市场类型和消费者角度来说，房地产市场正由生存消费型转向投资消费型。随着房地产市场产品供应的日趋丰富及消费者的成熟，房地产市场的需求形态及消费者购房心理正在发生着深刻变化，消费者对房地产的需求正从必需品转向追求享受的消费品，住房的功能也由原先的保值"增值的房产功能向消费、享受功能扩展。由于产品供应日渐丰富，消费者无须担心房价的涨落而难以把握购房时机，而可以根据自身的喜欢及需求去决定。但消费者在如此有利的市场中也并非绝对的赢家，还是要承担进入市场必然应当承担的买家风险和投资风险。 在从生存消费向投资消费转型的过程中，消费者改善居住需求而消费房地产的消费需求仍然是拉动市场发展的核心动力，但这并不说明现在的房地产市不热，因为改善人们居住条件是个持续、长期的过程，不能在短期内实现。如果各种资金都为追求利润而盲目进入市场，人们都为改善居住而过度透支消费，房地产投资增幅及消费速度超过房地产市场所能容纳的合理限量及所能承受的合理速度，房地产市场就会产生）泡沫。是什么意思？

　　From products supply and Enterprise angle speaking, existing of real estate market rendering out following five a features: (a is real estate products price differences expanded, various grade of price mutual Zhijian of reference sexual reduce, low price more low, high more high, overall price Chemokine drop; (II is real estate industry marginal profit level reduce, both market competition factors, also has funds cost factors, but because its sales scale larger, thus on investment still with strong attractive (three is funds "technology" brand "land, industry threshold greatly improve, urgent demand professional of professional team, especially land resources of limit, makes entered cost large increased (four is real estate project of sales speed slows, although market total quickly expanded, but government control Chemokine strong, and consumption impulse Chemokine reduction, sales cycle plus long (five is increasingly fierce of market competition caused marketing cost rose, customer service cost also is rose trend, marketing cost makes project profit more Chemokine reduce. Type from the market and consumers perspective, investment in real estate market by the consumer of life is turning consumer. As real estate markets increasingly rich and the maturity of consumers of product supply, demand patterns and consumer buying in the property market is undergoing profound changes, consumer demand is shifting from necessities to real estate to pursue enjoyment of consumer goods, housing functionality from the original value of "property functions to add value to the consumer, enjoying the extension. Due to the increasingly rich product supply, consumers do not have to worry about price fluctuations and difficult to grasp the timing of the purchase, and according to their own likes and needs to decide. But consumers in favourable market is not an absolute winner, also is to take up buyers entering the market shall bear the risk and investment risks. From consumption to investment and consumption in the process of transformation of survival, consumer demand for improved living and consumption demand in consumer real estate is still pulling the core power of market development, but this does not indicate the current property market hot, because improving the living conditions of people is an ongoing, long-term process, cannot achieve in the short term. If funds are the pursuit of profit and market access for blind people have excessive overdraft consumption to improve the living and real estate investment and consumption faster than can fit into the real estate market of reasonable limits and can sustain a reasonable rate, will produce the real estate market) bubble.