求翻译：摘要：由于连续数年的投资过热，加上金融危机的影响和全球汽车制造产商在中国市场上的偏重，使得汽车产业迅猛发展，中国4S店市场上遭遇了前所未有的激烈竞争和生存挑战。在经历了价格战和产品质量竞争阶段后，服务成为竞争的有利武器，日益受到汽车企业4S店的重视。本文通过对4S店相关营销模式的论述及对汽车服务营销理论的分析，得出服务营销对企业的重要性。在此基础上，对4S店相关企业如何开展服务营销提出几点建议。是什么意思？

Summary: due to several consecutive years of over-investment, coupled with the impact of financial crisis and global automotive manufacturers in the China market, emphasis, allows rapid development of automobile industry, 4S stores in China has experienced an unprecedented fierce competition on the market and survival challenges. Experience price wars and product quality competition stage, services become competitive weapon, increasing automobile 4S shop attention. This article through a discussion of the related marketing model 4S shop and auto service marketing theory analysis, draw the importance service of marketing to the enterprise. On this basis, 4S shop: how marketing made several recommendations.